#campaign performance

[ follow ]
#digital-advertising

Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger

Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.

Moving from mechanics to magic: 3 ways automation can make you more creative

Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.

Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger

Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.

Moving from mechanics to magic: 3 ways automation can make you more creative

Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
moredigital-advertising
#campaign-performance

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Unified iOS report from Singular | App Developer Magazine

Unified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.

How to create amazing Meta Facebook Ads that convert

Structured four-step process for creating and scaling Facebook ads.

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns.

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

How to adapt your marketing for the new era of data analytics | MarTech

Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance.

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Unified iOS report from Singular | App Developer Magazine

Unified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.

How to create amazing Meta Facebook Ads that convert

Structured four-step process for creating and scaling Facebook ads.

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns.

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

How to adapt your marketing for the new era of data analytics | MarTech

Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance.
morecampaign-performance

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding.

Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment

Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend.
[ Load more ]